Overview

Research

Ideate

Design

Future

Appendix

EUNOIA 2024

Introducing a space where designers can get inspired and connect with UX enthusiasts through their works.

Overview

Project Overview

Context

Hackathon

Group Project

Spring 2024

Role

UX Designer

UX Researcher

Copywriting

Timeline

3 days

Tools

Figma

Miro

The Client

A community-based platform that brings together UX enthusiasts from all walks of life

Client Pain Points

01

High Turnover, Low Engagement

UwH experiences a high turnover rate, with users leaving the platform shortly after joining. This limits the growth of a consistent, active community.

02

Retaining Existing Users

UwH struggles to understand and cater to the diverse needs and motivations of its community members, making it difficult to retain users over time.

Problem Space

How might we create an engaging space that fosters encourages connections among designers with varied experience levels?

Survey Insights

01

Expecting to Learn

We learned that the primary expectation for most designers within UX platforms is learning.

02

Absence of Targeted Content

Users leave the community after a short while, due to less quantity of relevant information.

03

Staying for Inspiration & Community

70% of users stay in communities for inspiration and connection they get from these platforms.

DELVING INTO RESEARCH

Gathering Perspectives

Understanding User Motivations

We conducted an anonymous survey with people who often use community platforms to connect with other artists. The goal was to understand what motivates them and what makes a platform stand out to them.

Understanding User Expectations

We conducted a competitive analysis as we thought it was essential for our redesign; it helped us inform our copywriting, UI design and feature concepts.

Key Insights

Recognising our Opportunity

Learning & Connection

what users expect from a UX community platform

Inspiration & Community

what makes existing users stay on a platform

+

To honour UwH’s focus on sharing and connecting by integrating both values in a space that engages users through catalysed discussions.

MAPPING THE PATH FORWARD

From Insights to Idea

During our ideation stage, we focused on brainstorming and defining the ideas for the features in our redesign.

Filtering our Focus

Following our brainstorming sessions, we determined that the features we introduced would focus on three main themes.

01

Strong Brand Usage

Elements that leverage the client’s story; a feature that differentiates them from the other community platforms.

02

Daily New Incentives

Designing for a specific user base creates an interface with features that give users an incentive to come back.

03

Actionable Resources

The resources & content should serve as a nudge, encouraging users to connect and engage with others.

Brainstorming for Solutions

doodles source: streamlinehq.com

BRINGING IT ALL TOGETHER

Our Design Vision in Action

We ensured that the user needs and project goals aligned with each aspect of the UI elements. Together, we ensured the final design offered a seamless and intuitive experience to drive engagement and retention.

Key Screens of Our Redesign

View Prototype

PLAN OF ACTION

Next Steps

Accessible Language

Ensuring that the platform is made accessible by introducing linguistic features that break global barriers.

Working with AI

Incorporating AI into the interface as a supportive tool for collaboration, not a standalone solution.

Social Synergy

Collaborating with other social platforms to build a diverse community and resources for UX enthusiasts.

Appendix

These are other design methods and frameworks that guided our design decisions in developing this service.