EUNOIA 2024
Introducing a space where designers can get inspired and connect with UX enthusiasts through their works.
Overview
Context
Hackathon
Group Project
Spring 2024
Role
UX Designer
UX Researcher
Copywriting
Timeline
3 days
Tools
Figma
Miro
The Client
A community-based platform that brings together UX enthusiasts from all walks of life
Client Pain Points
01
High Turnover, Low Engagement
UwH experiences a high turnover rate, with users leaving the platform shortly after joining. This limits the growth of a consistent, active community.
02
Retaining Existing Users
UwH struggles to understand and cater to the diverse needs and motivations of its community members, making it difficult to retain users over time.
How might we create an engaging space that fosters encourages connections among designers with varied experience levels?
Survey Insights
01
Expecting to Learn
We learned that the primary expectation for most designers within UX platforms is learning.
02
Absence of Targeted Content
Users leave the community after a short while, due to less quantity of relevant information.
03
Staying for Inspiration & Community
70% of users stay in communities for inspiration and connection they get from these platforms.
DELVING INTO RESEARCH
Gathering Perspectives
Understanding User Motivations
Understanding User Expectations
We conducted a competitive analysis as we thought it was essential for our redesign; it helped us inform our copywriting, UI design and feature concepts.
Key Insights
Recognising our Opportunity
Learning & Connection
what users expect from a UX community platform
Inspiration & Community
what makes existing users stay on a platform
+
To honour UwH’s focus on sharing and connecting by integrating both values in a space that engages users through catalysed discussions.
MAPPING THE PATH FORWARD
From Insights to Idea
During our ideation stage, we focused on brainstorming and defining the ideas for the features in our redesign.
Filtering our Focus
Following our brainstorming sessions, we determined that the features we introduced would focus on three main themes.
01
Strong Brand Usage
Elements that leverage the client’s story; a feature that differentiates them from the other community platforms.
02
Daily New Incentives
Designing for a specific user base creates an interface with features that give users an incentive to come back.
03
Actionable Resources
The resources & content should serve as a nudge, encouraging users to connect and engage with others.
Brainstorming for Solutions
doodles source: streamlinehq.com
BRINGING IT ALL TOGETHER
Our Design Vision in Action
We ensured that the user needs and project goals aligned with each aspect of the UI elements. Together, we ensured the final design offered a seamless and intuitive experience to drive engagement and retention.
Key Screens of Our Redesign
PLAN OF ACTION
Next Steps
Accessible Language
Ensuring that the platform is made accessible by introducing linguistic features that break global barriers.
Working with AI
Incorporating AI into the interface as a supportive tool for collaboration, not a standalone solution.
Social Synergy
Collaborating with other social platforms to build a diverse community and resources for UX enthusiasts.
Appendix
These are other design methods and frameworks that guided our design decisions in developing this service.
